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Aimee Lesatz
25 w 520 warrenville road., suite 100, naperville, il 60563 . p:630.577.0305 . aimee@plaidfish.com


Summary
Design and design strategy for Web and print, user experience and interface
development, conceptualization and prototyping. Good energy, collaborative leader and team player. Experienced in managing time, goals, budgets and materials to produce innovative and effective results.


Client List
Business:
Allstate; Blue Cross Blue Shield; Business Solutions, Inc.; CNH Capital; Disney; Eli Lilly; Ford Unlimited; Galileo International; Garden.com; GE AFS; GE Appliances; GE Global Consumer Finance; Keebler; Leap of Faith Technologies, Meridian Access Group, Inc.; Microsoft; Mostardi Platt Environmental; Restaurant.com; Schlumberger; Smith Kline Beecham; Stouffer's Lean Cuisine; United Asset Coverage; Viaticus

Non-profit:
Athletes Against Drugs; Center for Epilepsy Education; Children's Memorial Hospital; Geneva Lake Conservancy; YMCA Camp Nawakwa

Experience
Principal
Plaidfish Communications, Naperville, IL . 02/01 - Present
• Plan, design and produce web and print projects for business and non-profit organizations
• Responsible for new business development and administration
• Work collaboratively with clients and groups of individual contractors to
produce projects on time and within budget

Senior Designer
Torque, Chicago, IL . 11/00 - 04/01
• Introduced new concepts to an established creative team and developed new standards for information architecture, usability, and style guides
• Provided design leadership for interactive projects
• Created visual designs for multimedia, web and print
• Participated in Task Force to evaluate and recommend new business
directions; included analysis of processes, structures and outputs

Senior Designer
iXL, Chicago, IL . 09/98 - 10/00
• Creative team lead. Liaison between project management, engineering,
business analysts, strategy and creative team members. Creative representative during client presentations.
• Plan and create new business development pitches.
• Contribute to all areas of creative development. Define project goals and tactics; gather intelligence and present findings, create interface design and experience flow,produce website, coordinate deployment.
• Advocate user experience to project team and client; serve as information architect
to discover and define site structure and create schematics.
• Define, develop and present agency recommendations for online marketing initiatives.
• iXL-Chicago Xtra Effort Award - Runner Up

Art Director
Two Way Communications (acquired by iXL) Chicago, IL . 8/97 - 09/98
• Managed and led creative project teams including HTML developers.
• Directed all levels of website and interactive production; represented
creative to client.
• Served as designer and copywriter; mentored junior level creative
staff and interns.
• Led internal initiative to develop online "resource toolbox".

Photo Assistant
Robert Smith Photography, Ltd. . Elmhurst IL . 5/96 - 8/96, 12/96-1/97, 6/97-8/97
• Built sets, set up shoots, took photos and evaluated proofs
• Worked with clients and assisted in job billing

Education

Bradley University Peoria, IL . 1997
Bachelor of Science: Studio Art, Concentration in Graphic Design

College of DuPage Glen Ellyn, IL . 1995
Associates: Art


Sample Projects
B2C client
Interactive experience designer and key team member creating the web portion
of a B2C multi-channel startup. Co-creator of competitive analysis. Directed interaction design and developed storyboards. Contributed to branding, information architecture, content planning, and concepting.

GE GCF
Design lead on international financial project. Worked with a cross-disciplinary
team to discover client needs, define site, and set design strategy and standards. While accommodating the business rules and language requirements of two European countries, designed interactive flow and screen layout for initial demo. Designed a prototype presentation that was featured at a GE company-wide conference.


Online References

Other Activities
Presentation skills training
Bookmaking and Photography courses
Children's photographer
Photographer/designer for Patchouli (Chicago-based recording artists)


Interests
Environmentalism, world and acoustic music, international travel, photography, bookmaking


Portfolio and References Available on Request