new classic singers

About a year now, I’ve been working with a local choir to build their brand. The work has included everything from a logo to a season brochure to ads for the local paper. I was looking back today through my files and I came across the different pages of logos that I sent when we were first starting the project. I have a really great time designing logos. I love the process of finding type and coming up with imagery to communicate what the company or group is about. It’s also really interesting to see the beginning work and then the final piece after collaborating with the client and incorporating their ideas and feedback. Here is just a sampling of some of the logos that were created for New Classic Singers in the initial comps.

Way back when I first started working as a designer, someone told me that when designing logos you should always consider what the logo looks like in black and white. When you do this, it will insure that the logo is successful in many applications. I always take this bit of advice into consideration. Many times I will even begin in black and white before adding color.