By aimeejl | Published:
April 6, 2009
About a year now, I’ve been working with a local choir to build their brand. The work has included everything from a logo to a season brochure to ads for the local paper. I was looking back today through my files and I came across the different pages of logos that I sent when we were first starting the project. I have a really great time designing logos. I love the process of finding type and coming up with imagery to communicate what the company or group is about. It’s also really interesting to see the beginning work and then the final piece after collaborating with the client and incorporating their ideas and feedback. Here is just a sampling of some of the logos that were created for New Classic Singers in the initial comps.
Way back when I first started working as a designer, someone told me that when designing logos you should always consider what the logo looks like in black and white. When you do this, it will insure that the logo is successful in many applications. I always take this bit of advice into consideration. Many times I will even begin in black and white before adding color.
Posted in design, logos, print |
By aimeejl | Published:
March 24, 2009
One of the decisions that I made when I had babies was to use cloth diapers. Most people thought I was crazy, but I liked the idea of spending $700 instead of $2500-3000 per kid on diapers. I also liked that they were much healthier for them and that we weren’t creating an additional 4000 lbs of landfill waste.
I did a bunch of research online and then went to a class at a store downtown called Be By Baby. I was completely overwhelmed by all of the options, but then opted to go with a brand called Fuzzi Bunz. I got most of them from a store out east called Jillian’s Drawers. Melissa, the owner is just awesome and started her business at home when her daughter was little. I’ve ordered tons of stuff from the site. Anytime I’ve had a issue, I just call or email them and they are always extremely helpful.
Right after Gavin was born, I put together a little packet of information about my experience with cloth. If you’re interested, please contact me and I would be happy to send it to you.
By aimeejl | Published:
March 23, 2009
When Tyson and I got married, we went crazy with details. We had been to 9 other wedding the year before ours and at each wedding we thought about what we loved and what we wanted to do differently. It took a great deal of work, but today people still tell us it was one of the most fun weddings they had been to.
The invitation was a story. It contained a whole bunch of information about how we met, the details of the weekend, pictures, directions and more. It ended up being completely crazy to create all of them, but I really learned a lot about designing and producing invites in the process.
There were so many details involved in our wedding. Here are just a couple of shots (Thanks Ramon!)
Each bottle had an image of Tyson and I included on the label . They went with the care packages that we created for each guest.
Guests were asked to create a personalized note for us. We used this as a guest book. After the wedding, I created a scrap book of all of the notes along with images from the disposable cameras.
By aimeejl | Published:
March 9, 2009
This week we visited the Morton Arboretum in Lisle, IL with Gavin and Grace and played in the Children’s Garden (it’s so cool!). It was nice to get out again and get some photos outside. I’ve been struggling a lot lately with indoor photography . It’s always something that I’ve? had a hard time? with. At some point, I need to just take a lighting course but I have a feeling that’s going to be on the back burner for a little while. Here are just a couple of pictures that I took while we were there. I look forward to lots more days of being there in the near future!
