By aimeejl | Published:
April 18, 2010
I was thinking about how long I’ve been a graphic designer the other day and I realized that it’s been 13 years this summer. Eight of those years, I’ve been working as a Freelancer. The other 4 years, I worked downtown at two different agencies. Gosh, how does time fly.
In honor of my new blog site, I’ve decided to highlight 20 of my most favorite projects. My hard drive is out and my archive cds are staked on both sides of my computer. Now I need to just track down all of the files and get them posted. I hope you enjoy this walk down memory lane.
(PS > Thanks, Sarah Cousin for the great inspiration! Check out: My So Called “Random” Life)
#1 Mostardi Platt Environmental
My very first ‘big’ project as a freelance graphic designer was a company in Oak Brook called Mostardi Platt Environmental. They hired Plaidfish to create a new look that included a website, a folder, various brochures, booklets, tradeshow booths, cell sheets and more. They also wanted to use my photography for the pieces which was a big BONUS!! It was a great project. To figure out possible directions, we held a a creative brainstorming session at their company. It included lots of cutting, word collecting and more.
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By aimeejl | Published:
July 15, 2009
One of the advantages of living where we live is that we can run over to the Morton Arboretum at any time. Here are a couple pictures that I took on one of my spring visits.
By aimeejl | Published:
April 6, 2009
About a year now, I’ve been working with a local choir to build their brand. The work has included everything from a logo to a season brochure to ads for the local paper. I was looking back today through my files and I came across the different pages of logos that I sent when we were first starting the project. I have a really great time designing logos. I love the process of finding type and coming up with imagery to communicate what the company or group is about. It’s also really interesting to see the beginning work and then the final piece after collaborating with the client and incorporating their ideas and feedback. Here is just a sampling of some of the logos that were created for New Classic Singers in the initial comps.
Way back when I first started working as a designer, someone told me that when designing logos you should always consider what the logo looks like in black and white. When you do this, it will insure that the logo is successful in many applications. I always take this bit of advice into consideration. Many times I will even begin in black and white before adding color.
Posted in design, logos, print |
By aimeejl | Published:
March 24, 2009
One of the decisions that I made when I had babies was to use cloth diapers. Most people thought I was crazy, but I liked the idea of spending $700 instead of $2500-3000 per kid on diapers. I also liked that they were much healthier for them and that we weren’t creating an additional 4000 lbs of landfill waste.
I did a bunch of research online and then went to a class at a store downtown called Be By Baby. I was completely overwhelmed by all of the options, but then opted to go with a brand called Fuzzi Bunz. I got most of them from a store out east called Jillian’s Drawers. Melissa, the owner is just awesome and started her business at home when her daughter was little. I’ve ordered tons of stuff from the site. Anytime I’ve had a issue, I just call or email them and they are always extremely helpful.
Right after Gavin was born, I put together a little packet of information about my experience with cloth. If you’re interested, please contact me and I would be happy to send it to you.
